A day in the life of an SDR or Sales Development Representative

May 19, 2022 - 2min. read

The role of a Sales Development Representative (SDR) is dynamic and varied, with each day bringing new leads, conversations, and challenges. So what skills do you need to become a good SDR?

The tasks of an SDR

First of all, as an SDR, no two days will ever be the same. You’ll always have different leads to follow up on, different companies of various sizes you need to talk to, different contact persons, different verticals, etc. So there’s a big variety there.

It speaks for itself that you will be prospecting or calling new or potential clients for a large portion of your time. My advice there: sales is a numbers game. So, you have to step up those numbers, because every single call will make you a better SDR.

As an SDR, you’re not there on your own, of course. You’re part of an SDR team and you will be carefully coached and provided with training. You’ll also work closely with an account executive, who will try to close deals with your leads. So, your goal is to deliver them the best leads possible.

The SDR skill set

To excel as an SDR, several skills are essential: resilience, organizational and research abilities, comprehensive knowledge of the company and industry, adaptability, eagerness to learn, and proficiency in initiating contact through phone or email.

Our key takeaway is that starting a career as an SDR is one of the best choices you can make, no matter where you end up. The role is seen as a valuable starting point in a sales career, providing foundational experiences and skills beneficial for future professional growth.

See also: Why You Should Choose a Career as a Tech Sales Pro.

Do you want to become an SDR?

Now that you know what an SDR does, you might be interested in joining their ranks! At Headlight, we can help you get started in sales and grow your career further. Get in touch and we will gladly help you.