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Nail Your Sales Job Interview By Asking The Right Questions

April 12, 2024 - 3min. read

If there is one thing that’s certain in the competitive job market it’s that applying for a sales position requires a bit more than just a polished resume. It is more about demonstrating your value and potential from the first interaction, and there’s no better way to do this than during the job interview.

While most candidates focus on preparing answers, the secret weapon might actually lie in the questions YOU ask. Keep reading if you want to learn how to stand out in the sales recruitment process.

Demonstrate Your Homework

Before walking into any sales interview, your preparation should extend beyond the company’s About Us page. Deep diving into the company’s market, understanding their competitors, and grasping their unique value proposition can set a strong foundation. However, it’s how you leverage this information during your interview that truly counts.

Crafting the Question

Rather than a generic inquiry about who the competitors are, aim for a question that showcases your research and analytical skills. For instance, “In my research, I’ve identified Company A and B as your main competitors, with your key differentiator being X. Does this align with your perspective, or are there other aspects you believe further distinguish us from the competition?”

This approach does more than display your effort; it signals your strategic thinking and ability to seek deeper insights beyond the surface level. It’s about showing your genuine interest and understanding of the business landscape the company operates within.

Position Yourself on the Same Team

Sales roles thrive on teamwork and individual initiative, and demonstrating these qualities can start during the interview. By aligning your questions to reflect shared goals and strategies, you show that you’re ready to contribute to the team’s success.

Crafting the Question

Avoid vague questions about what it takes to succeed. Instead, draw from specific industry knowledge or strategies you’ve learned from successful sales professionals. For example, “I listened to a podcast featuring top-performing BDRs and AEs, where they highlighted the importance of cold calling in the morning as a key to their success. Have you found this to be where your best reps see the most wins?”

This type of question does more than seek advice; it demonstrates your proactive approach to learning and your ability to apply external insights to potential internal practices. It shows that you’re not just looking for a job but are keen on becoming a valuable asset to the team from day one.

The Power of Strategic Questions

The right questions show your dedication, research skills, and ability to think strategically. It’s not merely about showing up; it’s about standing out by proving you’ve done your homework and are already thinking like a member of the team. This proactive approach doesn’t just apply to the sales field; it’s a powerful strategy for any professional looking to make a lasting impression.

As you prepare for your next sales job interview, remember that the questions you ask are as crucial as the answers you give. By demonstrating your in-depth research and aligning yourself with the team’s objectives, you’ll not only set yourself apart but also get a clearer picture of how you can contribute to the company’s success.

After all, in sales, it’s not just about closing the deal; it’s about opening a conversation that leads to mutual success.