Why sales management is not a promotion

May 17, 2022 - 5min. read

As sales recruiters, we talk to many salespeople. Over the years, we’ve noticed that many of them want to become sales managers and build a team. This is their ultimate professional goal.

But this isn’t always the best option for them. Of course, there are many good sales managers, but not every great sales professional can become a great sales manager. Should you become a sales manager, or would you be happier in the role of salesperson? Let’s find out!

3 bad reasons to become a sales manager

First, let’s take a look at 3 bad reasons to become a sales manager. If you find yourself focussing on the reasons listed below, you may want to reconsider your ambitions. Maybe you’d be happier and better off if you remained in your current role?

1. It’s a logical next step

Many salespeople see the position of sales manager as a logical next step. Imagine friends or family saying: ‘You’re still in the same role after 30 years of sales?’ Instead of immediately thinking that they are right, try this answer: ‘Of course. Why would that be a bad thing?

2. Sales is hard

A lot of salespeople are no longer interested in the first part of sales: they want to skip the building phase and the hunting for new leads. But good sales managers are builders themselves. They build a team but also continue hunting with their team members for new leads. A good sales manager leads by example.

3. You want more money

This is the worst reason to become a sales manager. Many people think that sales managers earn a lot more money. But that’s not always the case: we know a lot of good sales professionals who earn way more than the average sales manager. The key here is to become a pro in what you do, be it SDR, account executive, sales manager, etc. The sky’s the limit in sales!

3 good reasons to become a sales manager

So, what would be good reasons to become a sales manager then? These are 3 examples:

1. You’d love to coach people

Ideally, sales managers have a lot of experience. They have worked in different companies, under different managers, in different roles, in different contexts and cultures, …. But now they are ready to share their knowledge and experience with their team and coach them.

2. You want to focus on sales tactics

Sales managers notice the inefficiency of processes and how the team could step up. That’s where the sales managers step up themselves.

3. You love sales strategy

Sales managers should be entrepreneurs themselves. They need to have a vision and see growth so they can take the company to the next level.

Can we help you?

Now that we’ve shared our insights, it’s up to you to decide what your ideal next step is. Are you not quite sure? Don’t worry, you’re not alone: We advise salespeople daily on their career path. Are you looking for your next challenge? Contact us and we’ll figure it out together. See you soon!